Penagbenga Festival (English: Flower Festival) is a month-long annual flower festival occurring in Baguio, the summer capital of the Philippines.[1] The term is of Malayo-Polynesian origin, meaning "season of blooming".[1] The festival, held during the month of February, was created as a tribute to the city's flowers and as a way to rise up from the devastation of the 1990 Luzon earthquake.[2] The festival includes floats that are decorated with flowers unlike those used in Pasadena's Rose Parade. The festival also includes street dancing, presented by dancers clad in flower-inspired costumes, that is inspired by the Bendian, an Ibaloi dance of celebration that came from the Cordillera region.[3]
Aside from economic boosts from tourism, the festival also helped the younger generation of indigenous people to rediscover their culture's old traditions. The indigenous people was first wary with government-led tourism because of the threat that they will interfere or change their communities' rituals.[4]
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The Panagbenga Festival , formerly as the Baguio Flower Festival, was formed in 1995 as the brainchild of Attorney Damaso Bangaoet Jr. of the John Hay Poro Point Development Corporation (JPDC) and Victor A. Lim of the Bases Conversion Development Authority (BCDA).[3] Entries from the annual Camp John Nichol Sibug art contest gave its official logo: a spray of sunflowers. The festival was set in February to boost tourism as it was considered as a month of inactivity between the busy days of Christmas season and the Holy Week and the summer season.[5]
In 1996, archivist and curator Ike Picpican suggested that the festival be renamed as Panagbenga, a Kankanaey term that means "a season of blossoming, a time for flowering".[2]